SEC Filings Section 16 Filings Only
 
PFSWEB INC filed this 8-K on 08/15/2011.
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QUESTION AND ANSWER SECTION
Operator: [Operator Instructions] Your first question comes from the line of Mark Argento with Craig-Hallum Capital.
<Q — Mark Argento — Craig-Hallum Capital Group LLC>: Good morning, guys.
<A — Thomas Madden — EVP, Chief Financial & Accounting Officer>: Hi, Mark. How are you?
<A — Mark Layton — Chairman & Chief Executive Officer>: Hi, Mark.
<Q — Mark Argento — Craig-Hallum Capital Group LLC>: Good thanks, nice quarter and looks like you guys are continuing some nice incremental progress at the services business. Specifically around that I know you’d mentioned that you had 15 new, I think it’s new — is it new programs that you’re launching maybe you could just kind of clarify that number for me a little bit?
<A — Michael Willoughby — President & Chief Information Officer>: Sure. So when we refer to a client program, it’s a specific, usually geographic program deployed. So for instance if we have a global client, we sign a master agreement with them, then we launch a U.S. and a Canadian and a Western European site we would count those as three separate client programs under one master agreement.
<Q — Mark Argento — Craig-Hallum Capital Group LLC>: Okay.
<A — Mark Layton — Chairman & Chief Executive Officer>: And we view it that way, Mark, simply because each one of them is — while the technology backbone is common, the look and feel of the interface is different in order to deal with the localization requirements in each of the countries. And that’s true across brands as well. So we may have a — you look at Procter & Gamble relationship that Mike discussed in there, I mean there are a number of client programs within that that are distinct either geographies or brands within that.
<A — Michael Willoughby — President & Chief Information Officer>: And generally we’re going to be deploying a separate project team for the launch of each program. So, from our perspective the bandwidth that we have in order to launch new client programs, one of those teams would be taken up by a new client program. So, if we say we’ve 15 client programs in progress, generally it means that we have 15 project teams deployed to launch those.
<Q — Mark Argento — Craig-Hallum Capital Group LLC>: Got it. Okay, that’s helpful. And you said within the 15 is one of the — a major packaged foods guy and the beverage programs are two of the 15, is that right?
<A — Michael Willoughby — President & Chief Information Officer>: That’s correct.
<Q — Mark Argento — Craig-Hallum Capital Group LLC>: Okay. Maybe you can better help me understand the whole beverage/eCommerce. I mean, are you actually going to be a direct-to-consumer model here or is it a B2B or what do you have going on or what potentially does this thing look like?
<A — Michael Willoughby — President & Chief Information Officer>: The program is an End2End direct-to-consumer program and products are pre-packaged. So, shelf stable type products like you see on a grocery store shelf, for instance, direct-to-consumer.
<Q — Mark Argento — Craig-Hallum Capital Group LLC>: Got you. And is it actually — I assume it’s a beverage type of liquid product?

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