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| MARCH 22, 2012 / 03:00PM GMT, PFSW - Q4 2011 PFSweb, Inc. Earnings Conference
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While hes looking for that, Marco, do you have another question?
Marco Rodriguez Stonegate SecuritiesAnalyst
Yes, I was wondering if perhaps you can give us an update on the competitive environment, and then I will jump back in the queue.
Mark Layton PFSweb, Inc.Chairman & CEO
I will
let Mike handle that.
Mike Willoughby PFSweb, Inc.President & CIO
Sure. So I would characterize the competitive environment similar to what we said last conference call, which is, there is a lot of dynamic changes going
on in our marketplace. We mentioned last year the acquisition of GSI by eBay, which changed the landscape of our competitive environment somewhat primarily just because of the uncertainty that that created for what it means for GSIs business
model, and I would say that has not cleared up much in the marketplace. Theres still a lot of uncertainty about the direction that GSI is going.
So them being our primary competitors certainly in North America, I think that continues to be a benefit to us as we also continue to evolve our own service offering as well to include, especially to,
include some of the agency type services that compete directly against their true action offering.
So that continues to be the case. We
continue to see smaller regional providers in some of our deals, but we dont see a lot of them gaining traction. You know, I do think that there is somewhat of an increase in the number of companies that are seriously considering having a
different platform choice from their back-end choice. Sort of that master contracting approach where they would potentially choose to have a direct relationship with, say, the platform provider and then choose to have their back-end services from a
different provider. This is kind of one of those things that swings back and forth year-to-year. Right now were seeing I think some companies that are seriously considering that.
So its possible over the next couple of years we might see some of those relationships like we have with LOreal, for instance, where they may have a direct relationship with Demandware or some
other platform, and we have ramped all of rest of our End2End services around to create an End2End feeling solution. And thats maybe a bit of a trend that were seeing right now that affects our competitive landscape. But I would say
were really looking at similar environments weve seen over the past year.
Tom Madden PFSweb, Inc.CFO
& Chief Accounting Officer
And, Marco, this is Tom. So, from a cash flow standpoint, the net cash used in operating
activities for 2011 was approximately $1 million, and then on top of that, we had purchases, property and equipment of approximately $7.5 [million].
Operator
Glenn Primack, PEAK6.
Glenn Primack PEAK6Analyst
Good morning. I have a couple
of other quick questions. Last year, Mark, you talked about an opportunity maybe to get consulting fees on just the whole eCommerce area and the fact that more consumers using iPads and mobile phones, and you had a few people within your
organization that could probably do that type of thing. Is there any traction on that yet, or is that still in development?
Mark Layton
PFSweb, Inc.Chairman & CEO
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