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PFSweb, Inc.
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PFSW
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Q1 2008 Earnings Call
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May 13, 2008
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<A Mark Layton>: They should be concurrent, yes, because were acquiring the products right
away. So what we pay today to acquire a customer that buys a product today, so you should see
margin mix. But again, understand this is a were greenfielding the category in here and its
still small today. So if we can get 3 to $5 million worth of incremental sales in this category
during 2008 at 20 plus point margins, itll have a nice impact for us in terms of our overall
financial plans.
<Q George Walsh>: Okay. Also, the other initiative in the proxy was the change of
auditors. If you could just, one, Im presuming the vote went through for that, and just how that
will proceed, and two, the reasons for that.
<A Mark Layton>: Its relatively simple. Its a price issue more than anything else. We
had a required partner roll happening because of time requirements on our lead partner in the deal,
which just simply opened up the process in terms of evaluating people in that because the team was
going to change anyways because of the required rules. So we opened it up and talked to three
firms, KPMG also re-bid on the deal as well, and price became a factor in the proposal process. So
it was relatively simple. We were going to deal with the people change anyway so cost kind of
became a factor in the decision process.
<Q George Walsh>: Okay. All right. And, Mark, I just would like to add I am very pleased
actually fundamentally with how you guys have done. This is what a turnaround takes. You make the
kind of progress. You control your costs. Sometimes youre faced with a difficult economy. But I
do see and Im a bit concerned with the reverse split. I think it takes away a bit from the
message. I understand on the fundamental side its starting to impact your business, so you do
have to pay attention to that. But I would just add that the more you get your message out, its
important. The other factor will be here now is I think the liquidity in the stock. You want to
keep that as healthy as you can and thats a very strong communication effort that will youll
have to follow through on, which you started last year in a more vigorous manner. But that will be
very important to make sure the liquidity is still vital as you change the number of shares
outstanding. So I just wanted to let you know. Thanks.
<A Mark Layton>: Thank you.
Operator: [Operator Instructions] Next in queue is Alex Silverman from Special Situations.
<Q Alex Silverman>: Hi, guys. How are you?
<A Mark Layton>: Good, Alex.
<Q Alex Silverman>: Good. Id like to applaud you and your team for a phenomenal quarter
and I guess we stand in the minority as your largest shareholder. We think the reverse split is
the right idea with your pending de-listing. So Id like to leave it at that.
<A Mark Layton>: Thank you, Alex.
Operator: And you have a question from Jon Hickman of MDB Capital.
<Q Jon Hickman>: Hi. Just a quick follow-up. On eCOST, are you seeing any new competition
out there as far as the technology side goes? Or is it pretty status quo?
<A Mark Layton>: Ive not seen anybody new specifically in the last year. I would say
thats relatively stable at this point. Its a tough category to get into. Its very, very price
competitive and if youre going to spend the money to climb into this business, unless you had a
history in the products itd be a real difficult category to get into. Its very competitive and
not a lot of margin potential.
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