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PFSweb, Inc.
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PFSW
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Q1 2008 Earnings Call
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May 13, 2008
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<Q Jon Hickman>: And so how come notebooks were so strong?
<A Mark Layton>: It was just a mix issue in the quarter. We had some good deals on it that
helped drive volume out there. And I think that one of the things that was down a little bit that
we were doing was our LCD TV category was good but not as strong as it had been in the previous
couple of quarters. And we make better margins than that product so I think that some of the
acquisition of everybody upgrading to HD television has kind of begun to slow out there a little
bit. So were shifting our focus now into some of these new categories that I described out there
and portable GPS continues to be a very strong category for us as price points of those products
come down as well. But just mix and I dont see it as a mix item that should continue long term.
<Q Jon Hickman>: Okay. Thank you.
Operator: Your next question I apologize, its from George Walsh of Gilford Securities.
<Q George Walsh>: Just a bit of an update on Demandware and the how that relationship is
developing in terms of real business and pipeline?
<A Michael Willoughby>: Sure. I think we indicated in the prepared comments and maybe
hinted at it in the release that were on track with that roll out. Were very pleased with the
results, especially the traction that we have in our pipeline. Even though its just been a
relatively short period of time since we announced that relationship and really sort of formally
took it to the marketplace, the response that weve gotten from research analysts and from
prospects in our pipeline, from existing clients and probably most importantly, from new prospects
that have come into the pipeline since we made that announcement has been overwhelmingly positive.
So I think if you look at the value proposition that we were intending to generate from that
relationship by having a best-of-breed technology partner that came to market with a model that
really gives us a lot of scalability and leverage, that value proposition is being perceived and
been responded to. And I expect that well see the results of that as were able to announce wins
over the next six months, but even more than that, I think well see the fruit born from this
relationship coming in into 2009 just because of the nature of the sales cycle. It is four to six
months of sales cycle typically on a end-to-end deal. So good results I think coming from the
relationship in 08, even better as we look to the future, but very positive.
<Q George Walsh>: And are there joint development costs? I mean are you guys developing
product together or is it really kind of customer-by-customer?
<A Michael Willoughby>: Well there is an integration that were leveraging. Part of which
is already been done as part of the relationship we had with them before we made the announcement,
but we obviously have to create an integration between us thats leveragable with multiple clients.
So the intention is to do a lot of the work once and then repeat many times by leveraging that
core work over and over again. So theres some investment that were making in rolling this out
which we had planned and were very much on budget with that planned capital expenditure. And then
there will somewhere in the neighborhood of maybe 20% with each new client that were doing because
of custom requirements or unique requirements each client has, but its very leveragable once you
have the first client up and running. And you might remember the first client, the first official
end-to-end client that were doing with Demandware is our existing Roots relationship, which weve
had for almost I guess six or seven years now. And thats going well at this point and then
theres several in the pipeline to follow as well.
<Q George Walsh>: Okay and how did the marketing efforts develop? Is that something where
they go out and bring it to you or you bring it to them? Or is there a joint effort where you both
go calling on a new customer or try to develop one?
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