shopping experience for consumers. We will be instituting these new features over the next several months, and Mark will get into some details on the operational status of the P&G eStore in his comments.

But let me say from an eCommerce services perspective that we continue to be very excited about the potential growth and the technical innovation and the CPG market segment pioneering that is associated with our deployment and operation of the P&G eStore. We also anticipate additional opportunities may be created for this partnership with geographic expansion of the P&G eStore as well as program expansion to include additional P&G brands that are not currently included in the P&G eStore.

We also believe that the announcement of this partnership and the successful launch of the eStore, is directly responsible for some of the most exciting activity in our U.S. new business pipeline in that it has helped us promote our End2End eCommerce services, particularly to this CPG market. We are looking forward to increased potential for additional growth in our Services business as we take advantage of our eCommerce services leadership position in this huge CPG market segment. This is a market segment that largely remains unserved by manufacturer direct eCommerce sites today. So we feel like this leadership position that we have will give us great opportunity as we look forward to grow up in our new business pipeline.

Now, moving to some of our most recent announcements that you may have noticed. We recently announced a new End2End eCommerce solution for Havaianas, which is an iconic Brazilian brand of flip-flop. We’re supporting their efforts in Europe. We’re supporting this new solution, which was just launched in June from our operation in Belgium. The eCommerce solution includes site hosting, platform integration, logistics, fulfillment, returns management, as well as high-touch customer contact services in seven different languages. We also announced another European agreement with Baby Boum, through which we will operate the logistics and distribution solutions supporting their business-to-business channel. The solution which was launched in January 2010 includes fully integrated warehousing, order fulfillment, distribution and transportation management throughout Europe to the retail channel.

We are very happy to announce these two European agreements, as this is a market where we see a lot of potential for new client agreements from both companies that are based in Europe and those that are also based outside Europe. These international brands will benefit not only from our experience in eCommerce, but also from our knowledge and experience working through the real world complexities of doing eCommerce in the distinct national markets within the European Union.

Now, regarding some of the programs where we haven’t disclosed yet the client name or those clients where we’ve agreed not to disclose their name. We are continuing to successfully operate and innovate a highly customized business-to-business eCommerce solution, along with customer care, and B2B financial services for a single division of a large Fortune 100 company, which sells consumer products to small businesses. We’re also in the process of launching a new End2End eCommerce solution for a leading board sports brand. We’ve talked about this over the past few conference calls and we’re very excited to be taking this Apparel and Accessories business online for the first time. We plan on announcing the agreement formally once the site is officially launched, which is expected to occur in the next few weeks.

Next, we’re preparing to launch End2End eCommerce solutions for multiple brands under a master agreement with a leading fragrance and beauty company. Each custom-branded eCommerce site will feature the Demandware eCommerce platform, our logistics and fulfillment capabilities, high-touch customer care, financial services, as well as various interactive marketing services. We expect to announce the launch of each brand solution as they occur and as permitted by our partner. The first couple of solutions are on track to launch this fall. The impact of these agreements will start to be seen in the fourth quarter of this year, yet will still be in the early stage of ramping up.