<Q Mark Argento Craig-Hallum Capital Group LLC>: And you guys have proprietary
software, are you developing the technology platform to be able to manage across all the if its
the companys own website a third party website, I mean, you guys have technology to be able to
start to do more that type of business?
<A Mark Layton Chairman & Chief Executive Officer>: The combination of those things and
certainly our relationship with Demandware is important to begin with, one of the differentiators
that we have is an integrator for Demandware. I think were Im certain were pretty much the
largest integrator for Demandware in the world. And in terms of the developers that we have so, we
distinguish ourselves from a competition, first of all, by the fact that we have more high-quality
developers on the platform that know how to use it and we have developed a number of proprietary
type capabilities around that.
So Mike mentioned the continuity program for Starbucks, as an example, we have other if you will
apps that have our plug-ins that the Demandware technology that our competition cant offer nor
really can Demandware offer it directly or they can do it with in partnership with us but they
couldnt do it on their own.
So, were developing our own technology. Secondly to that is that weve developed hundreds of
interfaces to third party technologies that allow whether its a payment processing method or a
rating and review service or and on and on and on with that were building a library of
technological interfaces that have that allow the products that be enabled into the Demandware
platform out there and use on the site that again is a differentiator for us.
Were not setting out to try to be a large software development house if we could buy it, well do
that, but in many cases, the technology is not necessarily available or not to the quality
standards that we would like. And so well develop it in house in those cases from there. So, which
youll see increasingly as a library of either our own proprietary technology of our third-party
interfaces that we have created reseller agreements within there, bundled around the Demandware
And that same concept can work with other software manufacturers products. Now theres really not
another strong SaaS player in the industry today. So this is where Demandware itself has a
significant advantage in terms of the architecture design that they have for their platform and why
were so keenly aligned with them in terms of where they are and where theyre going and its been
a great partnership continues to be and both of us are benefiting significantly from it.
<Q Mark Argento Craig-Hallum Capital Group LLC>: Great. And just last question if you
look at the service fee revenue the $21 million you guys did in the quarter, I know you kind of
broke it up in new relationships, existing relationships. Maybe just step back a little bit, if
were looking at the $21 million, of that $21 million how much is kind of what well call
production revenue meaning revenue generated from actually doing the fulfillment work versus say
initial setup or pre-revenue or pre-production service fee revenue?
<A Thomas Madden EVP, Chief Financial & Accounting Officer>: I dont have those exact
numbers in front of me but Ill estimate for you. I think that the total fulfillment revenue
activity for the quarter would probably be approximately 50% of our overall revenue, 45% to 50%
would be my expectation with then call center following second as the second largest component.
<A Michael Willoughby President & Chief Information Officer>: And start-up revenue is
not going to be a major.
<A Thomas Madden EVP, Chief Financial & Accounting Officer>: Im sorry yes startup
revenue is not a significant component. We generally take that activity and defer it over the life
of the contract for the startup activity.