We believe the continually strong pipeline speaks for itself in terms of both the rapidly growing number of End2End opportunities we are pursuing and in the growing reputation that PFSweb has earned for successfully implementing high quality and customizable solutions for our clients.

In line with this positive momentum, we’ve spent the last couple of quarters and expect to continue making strategic investments in our staff, facilities and technology, both domestically and abroad. It is through these investments that we’ve been able to support our existing client programs and will be able to support the growth we expect from clients currently in the new business pipeline.

During the first half of 2011, we made significant additions to our technology development team as well as other investments in our facilities and technology and operational infrastructure. This includes the new food grade distribution facility, we opened at Memphis earlier this year that will be used to support Starbucks, as well as other new CPG client programs we are targeting to launch in the future.

Also we’re in the process of aggressively expanding our call center operations within the next few months that will include the opening of a new larger facility in the Dallas area. A by-product of this exciting expansion is that we do expect to record various one-time facility relocation costs during the next several quarters.

We are targeting strong service fee revenue growth to continue in Q3 and Q4, but as I have discussed the impact of this growth will be somewhat tempered in our financial results by the higher cost necessary to be prepared to embrace our current and future clients’ growth forecasts. Just to be clear, while we’re definitely making investments that will result in higher SG&A costs in the near term, we believe those investments bode very well for us in terms of the financial future of our business.

Again, we’re continuing to provide guidance that our Adjusted EBITDA for fiscal year 2011 is targeted to be between $6 million and $7 million. With this information as a backdrop, I’d like Mike to take the call for a few minutes and give you some details in terms of our client programs. Mike?

Michael C. Willoughby, President & Chief Information Officer

Thank you, Mark, and good morning, everyone. As Mark just mentioned, we’re really excited about the growth we’re experiencing in our service fee business for this quarter and the first half of 2011. This growth is being driven by a number of factors, including the ramp-up of the number of new clients launched over the past year, as well as from the organic growth of several of our established clients. For me one of the highlights of this conference call is the announcement of the launch of the new StarbucksStore.com website, which is powered by PFSweb’s End2End eCommerce solution.

We have referred to this client on previous conference calls as a well-known company in the pre-packaged food and beverage category. So for those of you that follow us conference call to conference call, that answers that question for you. The new website went live during the last week in July and Starbucks announced the new site with a press release last Thursday. As indicated in that press release the new site is a complete redesign of the prior site that makes shopping for coffee, tea and merchandise easier and more convenient for the Starbucks customer. This site is part of Starbucks’ growing digital presence and it offers an elevated Starbucks experience that’s consistent with the well-known and respected brand experience that Starbucks creates in its stores throughout the world.

While the launch of the new eCommerce site is exciting in itself, there’s some really great eCommerce innovations within the new site that I think are worth mentioning, including a new subscription service. With the subscription service in the site, registered customers can set up time-