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| 7/5/2004 9:56:39 AM ET | News Release Index
| | Lemontonic Inc. Announces Exclusive Agreement with Toronto.com | | | Toronto, Ontario, July 05, 2004, 2004 – LEMONTONIC INC. (“Corporation”) (TSX-VEN: LEM) is pleased to announce that it has signed a strategic advertising agreement with Toronto.com.
The Lemontonic dating service, as well as a selection of Toronto-centric dating content will be accessible throughout the Toronto.com website. Toronto.com users will now be able to access the Lemontonic dating application from the Toronto.com web site, and will have the opportunity to view recommended dating destinations throughout the city, as well as to participate in singles events being jointly held by Lemontonic and Toronto.com within the greater Toronto area.
“We were faced with the challenge of finding an online vehicle through which to connect with singles in Toronto, our largest Canadian market”, stated Mark Pavan, CEO, Lemontonic Inc. “We are delighted to be able to enter into such an enhanced and multi-faceted agreement with Toronto.com, Canada’s largest local city portal. This deal exemplifies Lemontonic’s commitment to selecting best of breed partners.”
“We are happy to work with Lemontonic and assist in building awareness in the Toronto area. The strategic advertising campaign that we have developed with Lemontonic will be instrumental in driving significant traffic to their site and will most definitely help build their membership base over the coming year,” stated Elaine Kunda Director of Sales & Marketing.
Toronto.com is Canada's leading local portal and directory. It provides users with in-depth content on Toronto and surrounding areas, offering searchable information on more than 200,000 businesses, community organizations and local events. The Web site provides users with editorial features, reviews, contests and a number of interactive resources such as local event finder, e-mail newsletters, maps, polls, coupons and virtual tours - it answers the questions of what to do, where to go and what to buy. Toronto.com reaches over 600,000 unique visitors every month. Toronto.com is a division of Metroland Printing, Publishing & Distributing Ltd, and is owned by Torstar Corporation.
Lemontonic Inc.'s mission is to address the unrealized needs of the online dating market with the aid of leading edge technology and superior interactive design. Lemontonic is the world’s first online dating service to be powered by Microsoft Instant Messenger.
To find out more about Lemontonic Inc. (TSX-VEN: LEM), visit our website at www.lemontonic.com.
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