News Releases

5/30/2006 4:38:32 PM ET News Release Index  Clearly Canadian Announces Launch of Its Reformulated Sparkling Flavoured Waters   New Product Line-up Receives Rave Reviews from Industry Experts, Initiates Return to Heritage of Extremely Popular Brand VANCOUVER, British Columbia--(BUSINESS WIRE)--May 30, 2006 CLEARLY CANADIAN ANNOUNCES LAUNCH OF ITS REFORMULATED SPARKLING FLAVOURED WATERS; NEW PRODUCT LINE-UP RECEIVES RAVE REVIEWS FROM INDUSTRY EXPERTS, INITIATES RETURN TO HERITAGE OF EXTREMELY POPULAR BRAND Clearly Canadian Beverage Corporation, Vancouver, British Columbia (OTCBB:CCBEF - News) is pleased to announce the launch of reformulated Clearly Canadian® sparkling flavoured water. The new line-up is delivered in a clear, maple leaf embossed bottle; features original, all natural, no preservative flavour formulas (offered in Cherry, Blackberry, Raspberry and Strawberry); a new zero calorie flavour formula (offered in Pink Grapefruit and Blueberry); and updated label graphics reminiscent of the product's true heritage (which has sold over 2 billion bottles). Source: Clearly Canadian Beverage Corporation • Clearly Canadians Much Anticipated Reformulated Product Line, is Now Being Shipped! (Photo: Business Wire). Stated Brent Lokash, President of Clearly Canadian, "Consumers have overwhelmingly missed the original flavour formulas and familiar packaging, which propelled this brand to the forefront of the alternative beverage category. In fact, the industry has already recognized the strong appeal of Clearly Canadian returning to its roots." BevNET.com, an internationally recognized resource for beverage industry professionals and consumers, has given an extremely positive review of the new sparkling flavoured waters. On the original flavour formulas, BevNet.com says, "Oh, how this brings back memories...", and on the zero calorie formulas, proclaims, "...the effervescent formulation (zero calorie) is among the best of what we've seen in the diet category." Recognizing the product's place in the market, BevNet.com asserts, "...we think Clearly Canadian has a real opportunity with its revamped line-up...without a doubt the most appealing and timely Clearly Canadian line-up yet." "We are excited about the relaunch of Clearly Canadian's sparkling flavoured waters and the reviews the product is receiving," noted Sonia Manson, Marketing Manager for Clearly Canadian. "We look forward to delivering our new product to consumers through our current distribution network and through new sales channels which we expect to open as a result of this relaunch." About Clearly Canadian Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian® sparkling flavoured water and Clearly Canadian O+2® oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at http://www.clearly.ca. CLEARLY CANADIAN BEVERAGE CORPORATION ___________________________________ Brent Lokash, President Forward Looking Statements Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's or other's belief that its new sparkling flavoured water lineup has an opportunity to succeed in the marketplace and open up new sales and distribution channels. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favourable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions. MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5158415 Contact: Clearly Canadian Beverage Corporation Shareholder Relations: Steve Cook, 1-800-983-0993 investor@clearly.ca ________________________________________ Source: Clearly Canadian Beverage Corporation News Release Index