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| 6/27/2006 9:04:28 AM ET | News Release Index
| | Points International, in Partnership with Truition, Launches Auction for InterContinental Hotels Group | | | TORONTO, June 27, 2006 – Points International Ltd. (TSX: PTS; OTCBB: PTSEF)—owner and operator of the world’s leading reward-management portal, Points.com—is pleased to announce that its recent partnership with eCommerce technology provider Truition is already yielding results.
Points International and Truition are collaborating to power the Priority Club® Rewards online auction site. Priority Club Rewards is the guest loyalty program for InterContinental® Hotels Group (IHG) family of brands, including InterContinental®, Crowne Plaza®, Hotel Indigo®, Holiday Inn, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
In April, Major League Baseball and IHG announced a three-year sponsorship agreement to make Holiday Inn the “Official Hotel of Major League Baseball.” As a result, the auction site was created to allow Priority Club members to use program points to bid on unique Major League Baseball experiences and merchandise, including:
• Tickets to the CENTURY 21® Home Run Derby®, including four on-field VIP passes for batting practice
• Tickets to the MLB™ All-Star Game, including four on-field VIP passes for batting practice
• Participation in the Bank of America All-Star Game Fantasy Camp
• Postseason and regular season tickets
“I am excited that our partnership with Truition has allowed us to launch this auction solution for Priority Club Rewards,” said Points International President Christopher Barnard. “Our strong loyalty industry relationships and integration technology, coupled with Truition’s industry leading eCommerce platform, is a winning combination.”
“We are thrilled to be providing our eCommerce technology to this innovative program,” said Butch Langlois, President and CEO of Truition Inc. “Priority Club Rewards is consistently recognized as a premiere loyalty program in the travel industry, and we are excited to be able to support Priority Club Rewards continued innovation in loyalty program point redemption opportunities.”
To participate in the auction, Priority Club Rewards members can visit priorityclub.com/mlbauctions. Each week, Priority Club will add items, including merchandise, experiences and tickets to MLB games. Some distinctive items will include Suite Nights, batting practice or the opportunity to throw out a ceremonial first pitch.
About Points International Ltd.
Points International Ltd. is owner and operator of Points.com, the world’s leading reward-program management portal. At Points.com consumers can Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of the world’s leading reward programs. Participating programs include American Airlines AAdvantage® program, Amazon.com, Starbucks, Aeroplan®, AsiaMiles™, Cendant TripRewards®, Delta SkyMiles®, Gold Points Reward Network, InterContinental Hotels Group’s Priority Club Rewards, and S&H greenpoints.
Website: http://www.points.com
About Truition Inc.
Founded in 1998, Truition is a leading provider of On-Demand eCommerce solutions. Truition provides its enterprise and mid-market client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations.
Website: http://www.truition.com
About InterContinental Hotels Group
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, over 3,600 hotels and 537,500 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel IndigoTM, and also manages the world's largest hotel loyalty program, Priority Club® Rewards.
InterContinental Hotels Group offers information and online reservations for all its hotel brands at www.ichotelsgroup.com and information for the Priority Club Rewards program at www.priorityclub.com.
For the latest news from InterContinental Hotels Group, visit our online Press Office at www.ihgplc.com/media.
For more information contact:
For investor relations:
Steve Yuzpe, CFO, Points International Ltd., (416) 596-6382,
steve.yuzpe@points.com
For partnerships and other inquiries:
Christopher Barnard, President, Points International Ltd., (416) 596-6381, christopher.barnard@points.com
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