Spicy Pickle Franchising, Inc. (OTCBB: SPKL) announced today that its Bread Garden Urban Cafe Canadian subsidiary, operator of Vancouver's original bakery cafe since 1979, will open three food and beverage locations within the Richmond Olympic Oval in the summer of 2010 in the province of British Columbia, Canada. The Olympic Oval is the facility that hosted the 2010 Winter Olympic long track speed skating.

"Bread Garden is thrilled to announce these new locations within the Richmond Olympic Oval will open this summer," said Zip Dhanani, President and CEO of Bread Garden Franchising Inc., the franchisee that will be operating at the location. "We are proud to be a part of this legacy facility and to have the opportunity to provide fresh, quality meals to its athletes, the public and visitors from around the world."

Bread Garden's three locations within the Oval will include a full Bread Garden Urban Cafe and Bread Garden Express on the ground level, plus a Bread Garden kiosk on the Activity Level. "From activity to nutrition, the Richmond Olympic Oval has greater potential than perhaps any other facility in North America to inspire people of all ages and skill levels to live healthier lifestyles and pursue their own personal podiums," said John Mills, General Manager of the Oval. "The addition of food and beverage services provided by Bread Garden, known for its healthy meal options, takes us another step further in realizing that potential." Catering by the Bread Garden will be available to meeting and event planners hosting their functions at the Richmond Olympic Oval, Mr. Dhanani added.

Spicy Pickle President and CEO Marc Geman acknowledged that this is a great opportunity for its Canadian franchisee. "Being in partnership with strong franchisees like this one that can continue their expansion during current economic conditions shows that our strategy of linking with stronger, experienced entrepreneurs is a good one, and is working. Our whole system, both concepts, are steeped in the healthy food tradition that consumers are looking for today. Information on the Olympic Oval is available at www.richmondoval.ca."

About Spicy Pickle(TM) and Bread Garden: Founded in 1999, Spicy Pickle Franchising, Inc. serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open across 10 states and more in development nationwide. Spicy Pickle Franchising, Inc. also operates as franchisor for Bread Garden Urban Cafes, a bakery cafe concept with restaurants in the metropolitan Vancouver, Canada area and British Columbia. Bread Garden Urban Cafes serve coffee, pastries and breakfast items as well as lunch and dinner along with a wide variety of desserts and are found in typical high density urban settings along with specialty locations in two airports in British Columbia. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at www.spicypickle.com/.

Forward-Looking Statements: Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Company Contact: Marc Geman Spicy Pickle Franchising, Inc. Email Contact www.spicypickle.com (303) 297-1902 or The Investor Relations Company: Woody Wallace Email Contact 312-245-2700

SOURCE: Spicy Pickle Franchising, Inc.

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